Toll Uncrewed Systems

The problem

Toll Uncrewed Systems was running two separate websites: one focused on training, the other on sales-related drone services. The two sites had grown up alongside each other but were starting to confuse the brand and dilute the customer journey. Anyone trying to understand what Toll Uncrewed Systems actually offered had to piece it together from two places, and internally, the team was managing twice the digital footprint without twice the value.

The approach

Toll brought us back in to consolidate the two sites into a single, unified brand experience. We started with a focused discovery phase to map both existing sites, audit the content and structure, and determine what should carry forward and what should be left behind. Working closely with the Toll team, we identified the audiences each site was speaking to and defined a clear brief for what the unified site needed to do for both of them.

The solution

From discovery, we moved into design, building a coherent visual and structural direction that brought training and services under one roof without losing the strengths of either side. We shared progress and presented design reviews along the way, giving the Toll team the artefacts they needed to test the direction with their internal stakeholders.

Because Toll Uncrewed Systems sits within a larger group, the build itself required head office sign-off. Alongside the design work, we provided digital consulting to help the team put together the business case for approval, framing the build and the supporting marketing investment in terms head office could evaluate.

The results

The engagement is paused at a clean point. The discovery, design, and business case work are complete, and the proposal is now with Toll head office for approval:

For a division operating inside a larger group, getting the strategy and the business case right before the build matters as much as the build itself.